Tuesday, June 17, 2008

Dhoni - Dude or Dud?

The Big Bazaar ads are some of the most horrible ads that I have seen. I mean come on gimme a break.He may be a youth icon but he cannot be possibly a style icon ! The middle class consumers can look up to John or even Akshay for that matter. and if thats too hard on the pocket,then let me say that I dont believe that Dhoni is too much of a big heart to charge less in his endorsements !

Whatever crap he blurts - "aukaad kapdo se pata chalta hai" - is that his aukaad ? that muck of a t-shirt (the black striped one) and whatever else he wears (dont wanna recall them too). Bhai,aukaad to logo ke chalne se bhi pata chalta hai. why do u walk in that manner in the ad,mahi bhaiyya?

I guess Dhoni does a good job in the parle milk shakti and brylcreem ads. while in doodh ka power he is in his natural self (the one with dadi darling is humorous), its more of the extra characters that weave magic (or "gels" with the audience) in the latter.

Dhoni may be cool on field but he has a long way to go on television and on the ramp too.

He is not expected to be classy and perfect to the T too. come on after all he is good in whatever he does best-cricket and I do respect that. Its just the ad makers and the product heads who sort of push guys from a different field to endorse a brand.(remember monster.com?)some click some does not. Sreesanth ,for instance ads panache and his goofy antics wins our hearts in the parachute and pepsi ads.but look at Sachin I dont remember that he was outstanding in any of the ads that he has done till now. after all our cricket stars are not models and thus they are not expected to have their characteristics in them.now every one cannot do an Irrfan khan,can they?

Note : A good ad maker can even pull off an ad and make it the best in the country with even a Ramesh Powar.

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