Friday, July 10, 2009

Salman in an ad? dobaara mat poochna!


I was thrilled to see Salman Khan endorsing a brand, this time a popular breath fresher, after a long time. he was last seen doing some unimaginative jig in white on a ramp for a shoe brand which got an image makeover but never got the response, expected.
This time, Salman has shed his earlier image of the brash and brazen buffalo in the thums up ad and tried to refurbish himself in a more audience friendly manner, which the people have suddenly realized him to be after he portrayed himself in dus ka dum, a game show gaining high TRPs in the second season, thanks to the presence of Salman and his effort of not to act.
The girl who plays the air hostess in the ad is stunning and I would like to see the ad only because of her. good choice, prasoon.
Though I find the story to be very lame. and coming from a person like prasoon joshi who has earlier churned out witties like the coke commercials, this is a disaster. I guess the star value of the brawny khan doing a role reversal to be an adorable aadarsh vidyarthi has been loved by all. Sohail provides the perfect camaraderie as the adoloscent horny brat.
Among the scene stealing moments, its hilarious to look at salman neck bobbing up and down, unable to sustain the air jet when the plane door opens. and the way he steals a naughty smile when the air hostess scoffs at sohail. bravo! wonder whether it came naturally or it took a great deal of rehearsals before finally giving an 'ok'. Even the way he pipes up 'dobara mat poochna' at the end is a spectacular moment. Most of the charm of the ad is retained due to sallu bhai's histronics. A thought about the aligning background score as well.
The added punchline of 'bina taiyaari ke...' is apt and is drummed up well in the story.
A fun ad. I would go with 7 out of 10 and a pat on salman's back.

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